4 Easy Steps to Add Google Adsense to Your WordPress Website
If you want to build a passive income stream, make money while you sleep, and enjoy the internet lifestyle, consider monetizing your website with Google Adsense.
Google Adsense is the world’s number one advertising network that allows publishers, content creators, and website owners to make money by displaying relevant ads to their visitors.
To get started, you must add Google Adsense to your WordPress site and verify your website ownership.
If you don’t know how to do that, don’t worry.
In this article, I’ll share the step-by-step process of adding Google Adsense to your WordPress website.
Let’s dive in.
Why Adding Google Adsense To Your WordPress Site is Worth It
Consistent, scalable, and reliable passive income is every internet marketer’s dream.
Google Adsense makes it a reality.
Launched in 2003, Adsense is the world’s premier advertising network that more than 3 million active websites use to monetize their content.
It was one of the first advertising platforms to reward publishers for displaying ads on their sites. Almost two decades later, it’s still used by global brands and publishers like BBC, The New York Times, Business Insider, and millions of other sites.
By adding Google Adsense to your WordPress site, you can instantly monetize your content and become a part of an ever-growing Google publisher community.
Here are seven core benefits of Adsense that make it such a popular advertising platform.
Easy To Get Started
Getting started with Google Adsense is a simple process. If you have a Google account, you can simply sign up for Google Adsense, copy the Adsense code to your site, and start making money as soon as your site gets the Adsense team’s approval.
The whole process usually takes 24-48 hours to complete unless your site doesn’t comply with Google’s guidelines.
Strict Quality Control
Google Adsense has maintained its value for advertisers and brands because of its strict quality control over publisher sites. Your site needs to publish original, accurate, and high-quality content to become an Adsense publisher. Adsense moderators are quick to reject low-quality sites and any publishers from niches such as gambling and porn.
Highly Relevant Ads
When it first started, Adsense used to show ads based on the content of a page. But over the years, it has evolved into an intelligent advertising platform that now displays ads according to a visitor’s interests and search patterns. As a result, your visitors are much more likely to click on your ads and help you make more money.
Major Advertisers Onboard
Because of Google’s credibility and strict quality control, the world’s biggest brands and advertisers use Google Ads to market their products.
Support For Diverse Niches
Publishers from any niche (except for porn and gambling) can make money with Google Adsense because of its seemingly unlimited pool of advertisers.
Attractive Pay Per Click
You can earn anywhere from $0.2 to $15 per click as an Adsense publisher. However, most niches pay around $1-3 per click.
Once you add Google Adsense to your site, there’s no limit to how much money you can earn from it. The more content you publish and the more traffic your site gets, the more money you can make from clicks on Google Adsense units on your site.
How Google Adsense Works
Google is primarily an advertising company. Search, Maps, YouTube, Chrome, Hangouts, and all other Google products are ways to gather user data.
Since Google has so much consumer data, it’s an ideal partner for brands and advertisers looking to reach their prospects.
Google Adsense works in coordination with Google Ads. Advertisers, brands, and businesses use Google Ads to create advertising campaigns and choose their target audience.
Google recruits publishers and content creators who want to make money by showing ads on their sites and content through its Adsense program.
When an advertiser runs an ad campaign, Google displays those ads on the sites and platforms registered with Google Adsense.
The advertisers pay Google based on the number of clicks or impressions on their ads. Google applies the same model to Adsense and pays bloggers, publishers, and website owners based on the ad clicks generated through their content.
In competitive niches, advertisers are prepared to pay more per click than the less saturated industries.
Naturally, the publishers in such niches also earn more per click from Adsense.
Some of the highest-paying Adsense niches include insurance, mortgage, legal services, SaaS, loans, etc.
That’s the whole business model of Google Adsense.
The Investment Needed To Add Google Adsense To WordPress
What does it take to add Google Adsense to your WordPress site?
For starters, you need access to your WordPress site’s admin panel so that you can copy the Adsense code to it.
And of course, you’ll need an approved Adsense account that you can link with your site and use to create different ad units for your content.
You don’t necessarily need any financial investment to link Adsense with your WordPress site since Adsense is a free service.
If you have time, you can complete the whole process yourself. If not, you can hire a freelancer to do it for you.
There are three different ways to connect your WordPress site with Google Adsense and start displaying ads:
- Manually copy the Adsense code to your site
- Use a WordPress plugin to add the Adsense code
- Use Auto Ads