If you are new to video marketing, don’t panic, it’s never too late to get on track. In this article learn about choosing the best video marketing tools.
If you haven’t initiated video marketing yet, it’s time for you. With the efficiency of conventional marketing decreasing and video marketing’s growth on a sharp rise, video marketing has become a must-have for any company.
With technical advances, how you sell your goods has also changed.
Marketing is no longer exclusive to mass newspapers, broadcast advertising, management services, and sales management. With the emergence of the Internet and social media advertising, video marketing has become a vital tool for promoting your company or product.
This article will illustrate the main principles of video marketing you need to become a master, regardless of your qualifications and experience.
What is Video Marketing, and why it is crucial?
Video marketing is the utilization of videos to improve reach, and engagement, and boost sales. It is part of digital marketing, although a huge one, which overlaps with content advertising.
It is now possible to produce a high-quality video in less than 15 minutes, without creative expertise or a big budget.
The other significant factor that has fuelled the increase in video advertisements is the popularity of social media.
Social networking sites have found that video drives much more interaction than text and picture-based content.
Why does any business need to utilize video marketing?
- Hubspot finds that a 78percent of people view videos online each week, while 54% watch videos daily.
- Google’s study reveals that six out of ten users would rather watch videos online than watch TV.
- YouTube estimates that its subscribers watch more than 1 billion hours of videos every day.
To satisfy this increased competition, many platforms like Facebook, Instagram, and LinkedIn have now been utilizing videos and have created new video-friendly platforms such as ‘live’ and ‘stories.’
And they found positive responses and conversion rates of up to 80 percent.
What you may not be aware of is that video also lets you get better search engine ratings. Video not only makes the website score higher, but it also offers you greater attention in results due to the unique nature of video marketing.
If you are new to video marketing, don’t panic, it’s never too late to get on track. Recent data indicate that video marketing is quickly becoming a dominating force in digital marketing and is vital to any company that wants to build its online presence.
If the thought of being a video marketer appears challenging, don’t think about it. This article includes everything you need to learn how to choose the right video marketing tools.
Things to remember when choosing the best video marketing tools
Today, you have many options for video marketing tools to select from. However, before you pick the right software, there are some things you need to consider when choosing the best video marketing tools.
1. Your goals
It would help if you defined your priorities before choosing your video tools. Here are some questions about which you should have responses so that you have a better understanding of your objectives:
- Why do you make these videos?
- Are they for educating your clients, generating traffic to the website, shifting attitudes, growing revenue, etc.?
- Who should be your intended audience?
- How long would you like to post these videos?
- Will the different members of the team make their videos?
2. What Kind of videos You’re going to make
First, you need to determine the kinds of videos you want to make.
- Are you going to create these videos using your available images and text?
- What kind of look or tone is this video supposed to have?
- Is this going to be a conventional video, an interaction, an action-oriented one, or a mix of the three?
- Are you going to use animations in these videos?
- Are you going to need voiceover skills for this video?
- Do you need to translate the video for people with hearing loss?
- Does it need to post easily on social media platforms?
3. Choosing the soundtrack for the video
It’s important to select the right sound for your video. The thing you need to be mindful of is to use of copyright-free music in the videos.
When you’re searching for copyright-free songs, make sure you visit a reputable site that provides a wide variety of such material.
Before you buy music, you need to read the terms very carefully to know if it is legal to use it for your videos.
4. Criteria for final evaluation
If you’ve set your expectations and the kind of video you’re striving to implement, you need to determine the selection requirements to pick the best video marketing tool.
Here are the requirements that you should look at before choosing your video marketing tool:
Content Planning: Is it simple to post videos or clips, organize videos, and integrate them with online resources?
Ease of Production: Is it simple to design the content of your video?
Usable Templates: Can this video promotion platform give you formats for various types of videos?
Effects and Transformations: Can you use a range of transformations and effects to modify the video?
Ease of Integration: Is it possible to incorporate this tool with online channels like Instagram, Twitter, YouTube, etc.?
Personalization: Can you customize the quality of a video?
The 5 Best Video Marketing Tools for Advertisers in 2022
Now that you know the assessment criteria for selecting the right video marketing applications for your business, here is a list of a few of the most incredible options on the marketplace currently:
If you’re struggling to build a connection with your audiences, Wistia will certainly solve it for you. First of all, it lets you post videos on their website with one of the best-quality video streams. You can add a symbol, change colors, and even build forms, ties, and Call To action.
You can offer an ad-free atmosphere to your audiences and even build a mini channel that shows your hand-picked content. Talking about creating a relationship with your audience lets you use the viewer’s information to reach out to new users and even re-target current ones on various channels. You can record and keep your email addresses updated if a new video disappears.
Animoto lets you make attention-seeking videos that can help you boost traffic, boost sales, and engage with your viewers. It has a vast collection of stock footage, pictures, animations, music, and other materials that you can use to create videos for any market.
You can also edit the videos, watermark them, and even post them through various social media sites in their acceptable sizes. With only one subscription, you can make as many video clips as you want in HD resolution.
Recently, Vimeo has stepped up its game and become way stronger than they were previously. In reality, it’s now becoming a video hosting option for a lot of individuals. And why wouldn’t it have been with all those fantastic features?
With Vimeo, you could:
- Host of images
- Collaborate with teammates
- Carry out the requisite campaign strategy
- Measure output at a deep level
You have 7 TeraBytes of storage to upload your videos and organize them as you wish. Video Player lets you connect CTAs, insert everywhere, catch email addresses, and interact with your preferred email marketing applications. There are many options you’d love to try.
Vidyard has everything you’d like. If you take this one, you wouldn’t have to go out for any tools.
Why are we saying this?
Because Vidyard lets you:
- Hosting videos
- Integrate videos into emails and posts
- Add CTAs, Final Cards, and Elements to your video player
- Optimized SEO videos
- Build a hub for the best of your videos
- Integrate custom features into a video player
- Analyze results over the Internet
Vidyard is respected and admired by some of the biggest brands, such as LinkedIn and Microsoft. Make sure to call for a free demo to test it out.
Filmora is yet another newcomer video editing tool. It provides users with various designs, effects, and video customization. The device is useful for those who want to concentrate more on designing and uploading.
- Split-screen, Automated text formatting, screen recognition, video balancing, etc
- Tilt-shift, blur, pre-set color grading, audio equalizer, and HD resolution video support
- Layer various video clips, support for GIF, Noise reduction, Audio mixing, Screen Capture, and Audio Isolation.
Reaching the conclusion
When selecting your video marketing tools, make sure they follow your particular specifications. Please don’t pick a famous tool, but it ends up being too difficult or too easy to do with what you want to do with your video.
After all, the marketing video is a crucial tool for promoting your business, right, or service to accomplish your growth objectives.