Privay Policy

We value your privacy

We and our partners store and/or access information on a device, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products.

With your permission, we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively, you may access more detailed information and change your preferences before consenting or to refuse consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy.

Precise geolocation and information about device characteristics can be used.

Use precise geolocation data

Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters.

Vendors can: Collect and process precise geolocation data in support of one or more purposes. N.B. Precise geolocation means that there are no restrictions on the precision of a user’s location; this can be accurate to within several meters.

Actively scan device characteristics for identification

Your device can be identified based on a scan of your device’s unique combination of characteristics.

Vendors can: Create an identifier using data collected via actively scanning a device for specific characteristics, e.g. installed fonts or screen resolution. Use such an identifier to re-identify a device.

Personalised ads and content, ad and content measurement, audience insights and product development

Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.

Select basic ads

Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.

To do basic ad selection vendors can: Use real-time information about the context in which the ad will be shown, to show the ad, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address. Use a user’s non-precise geolocation data. Control the frequency of ads shown to a user. Sequence the order in which ads are shown to a user. Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context Vendors cannot: Create a personalised ads profile using this information for the selection of future ads without a separate legal basis to create a personalised ads profile. N.B. Non-precise means only an approximate location involving at least a radius of 500 meters is permitted.

Create a personalised ads profile

A profile can be built about you and your interests to show you personalised ads that are relevant to you.

To create a personalised ads profile vendors can: Collect information about a user, including a user’s activity, interests, demographic information, or location, to create or edit a user profile for use in personalised advertising. Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalised advertising.

Select personalised ads

Personalised ads can be shown to you based on a profile about you.

To select personalised ads vendors can: Select personalised ads based on a user profile or other historical user data, including a user’s prior activity, interests, visits to sites or apps, location, or demographic information.

Create a personalised content profile

A profile can be built about you and your interests to show you personalised content that is relevant to you.

To create a personalised content profile vendors can: Collect information about a user, including a user’s activity, interests, visits to sites or apps, demographic information, or location, to create or edit a user profile for personalising content. Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalising content.

Select personalised content

Personalised content can be shown to you based on a profile about you.

To select personalised content vendors can: Select personalised content based on a user profile or other historical user data, including a user’s prior activity, interests, visits to sites or apps, location, or demographic information.

Measure ad performance

The performance and effectiveness of ads that you see or interact with can be measured.

To measure ad performance vendors can: Measure whether and how ads were delivered to and interacted with by a user. Provide reporting about ads including their effectiveness and performance. Provide reporting about users who interacted with ads using data observed during the course of the user’s interaction with that ad. Provide reporting to publishers about the ads displayed on their property. Measure whether an ad is serving in a suitable editorial environment (brand-safe) context. Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity. Combine this information with other information previously collected, including from across websites and apps Vendors cannot:Apply panel- or similarly-derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9)

Measure content performance

The performance and effectiveness of content that you see or interact with can be measured.

To measure content performance vendors can: Measure and report on how content was delivered to and interacted with by users. Provide reporting, using directly measurable or known information, about users who interacted with the content. Combine this information with other information previously collected, including from across websites and apps. Vendors cannot: Measure whether and how ads (including native ads) were delivered to and interacted with by a user. Apply panel- or similarly derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9)

Apply market research to generate audience insights

Market research can be used to learn more about the audiences who visit sites/apps and view ads.

To apply market research to generate audience insights vendors can: Provide aggregate reporting to advertisers or their representatives about the audiences reached by their ads, through panel-based and similarly derived insights. Provide aggregate reporting to publishers about the audiences that were served or interacted with content and/or ads on their property by applying panel-based and similarly derived insights. Associate offline data with an online user for the purposes of market research to generate audience insights if vendors have declared to match and combine offline data sources (Feature 1). Combine this information with other information previously collected including from across websites and apps. Vendors cannot: Measure the performance and effectiveness of ads that a specific user was served or interacted with, without a Legal Basis to measure ad performance. Measure which content a specific user was served and how they interacted with it, without a Legal Basis to measure content performance.

Develop and improve products

Your data can be used to improve existing systems and software, and to develop new products.

To develop new products and improve products vendors can: Use information to improve their existing products with new features and to develop new products. Create new models and algorithms through machine learning Vendors cannot: Conduct any other data processing operation allowed under a different purpose under this purpose.

Store and/or access information on a device

Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.

Vendors can: Store and access information on the device such as cookies and device identifiers presented to a user.

Special Purposes and Features

Ensure security, prevent fraud, and debug

Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.

To ensure security, prevent fraud and debug vendors can: Ensure data are securely transmitted. Detect and prevent malicious, fraudulent, invalid, or illegal activity. Ensure correct and efficient operation of systems and processes, including to monitor and enhance the performance of systems and processes engaged in permitted purposes Vendors cannot: Conduct any other data processing operation allowed under a different purpose under this purpose. Note: Data collected and used to ensure security, prevent fraud, and debug may include automatically-sent device characteristics for identification, precise geolocation data, and data obtained by actively scanning device characteristics for identification without separate disclosure and/or opt-in.

Technically deliver ads or content

Your device can receive and send information that allows you to see and interact with ads and content.

To deliver information and respond to technical requests vendors can: Use a user’s IP address to deliver an ad over the internet. Respond to a user’s interaction with an ad by sending the user to a landing page. Use a user’s IP address to deliver content over the internet. Respond to a user’s interaction with content by sending the user to a landing page. Use information about the device type and capabilities for delivering ads or content, for example, to deliver the right size ad creative or video file in a format supported by the device Vendors cannot: Conduct any other data processing operation allowed under a different purpose under this purpose

Match and combine offline data sources

Data from offline data sources can be combined with your online activity in support of one or more purposes

Vendors can: Combine data obtained offline with data collected online in support of one or more Purposes or Special Purposes.

Link different devices

Different devices can be determined as belonging to you or your household in support of one or more of purposes.

Vendors can: Deterministically determine that two or more devices belong to the same user or household. Probabilistically determine that two or more devices belong to the same user or household. Actively scan device characteristics for identification for probabilistic identification if users have allowed vendors to actively scan device characteristics for identification (Special Feature 2)

Receive and use automatically-sent device characteristics for identification

Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type.

Vendors can: Create an identifier using data collected automatically from a device for specific characteristics, e.g. IP address, user-agent string. Use such an identifier to attempt to re-identify a device. Vendors cannot: Create an identifier using data collected via actively scanning a device for specific characteristics, e.g. installed font or screen resolution without users’ separate opt-in to actively scanning device characteristics for identification. Use such an identifier to re-identify a device.